This Bolton Council-funded pilot targeted children and young people aged 0–30 in Central South Bolton (Central and Rumworth Primary Care Networks), focusing on areas with the highest levels of MMR vaccine under-uptake.
The project combined community outreach, clinic delivery, and targeted call and recall activity, alongside wider health promotion including cancer screening advice and “better conversations” about health.
Work began in September 2024 with VCSE engagement, workforce preparation, and co-designed communications through a “Say Yes” campaign. Delivery ran from 1 October to 31 December 2024 across GP practices, Bolton Health Hive, and community venues.
Key activity included:
- 45+ community and clinic sessions delivered across town centre and neighbourhood settings
- 46 MMR vaccinations administered in Health Hive clinics
- 7 vaccinations delivered in community outreach sessions
- 527 people supported with advice, guidance, and signposting
- Engagement across 17 GP practice lists covering Central and Rumworth PCNs
The programme also tested an alternative call and recall model using clinicians, social prescribers, and care coordinators to directly engage patients and address vaccine hesitancy.
Key insights:
- Around 10% of individuals flagged as unvaccinated were found to have been incorrectly coded
- Misinformation, particularly around MMR and autism, remained a key barrier to uptake
- Community-based delivery and VCSE involvement were critical to engagement and trust
Outcome:
The pilot demonstrated the value of hyper-local, community-led delivery models and highlighted the importance of accurate clinical coding, trusted relationships, and tailored communications in improving vaccine uptake.